Bell AI Terms of Service

• "Bella" means the AI assistant within the Service that reads, triages, organises, drafts, sends and follows up on email and performs related tasks on your instructions and settings.
• "Consumer" means an individual using the Service wholly or mainly outside their trade, business, craft or profession.
• "Delegated Action" means any action Bella takes on your behalf under your instructions, automation rules or settings, including sending, replying to, forwarding, archiving, labelling or deleting email and creating calendar events.
• "Output" means content generated by the Service for you, including drafts, summaries, classifications and proposed actions.
• "User Content" means content you submit to or connect to the Service, including email, attachments, calendar data, contacts and instructions to Bella.

You must be at least 18 years old. You agree to provide accurate account information and keep it current. You are responsible for safeguarding your credentials and for all activity under your account. You must only connect mailboxes you own or are authorised to connect; connecting a mailbox you are not authorised to access is a material breach of these Terms. Notify us immediately at legal@getbell.ai of any unauthorised use.

Bell AI is a standalone email client in which Bella manages your email under your direction. Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, revocable licence to use the Service for your own internal purposes (or, for business customers, the internal purposes of your organisation). We may update, improve or modify the Service from time to time; if a change materially reduces core functionality of a paid plan, we will notify you and you may cancel under clause 11.

This clause is central to how the Service works. Please read it carefully.

• Authorisation. By enabling a feature, setting an automation rule, or giving Bella an instruction, you authorise Bell AI to perform the resulting Delegated Actions on your behalf, including sending email in your name and from your address.
• Your acts. Delegated Actions are treated for all purposes as your own actions. Email sent by Bella on your behalf is sent by you, and you are responsible for its content and consequences as if you had sent it personally.
• Controls. You can configure, limit, pause or disable automation at any time in settings. You are responsible for choosing settings appropriate to your use; where the stakes of an error are high, you should configure Bella to require your review before sending.
• Irreversibility. Some Delegated Actions (such as a sent email) cannot be undone. We are not obliged to recall, retract or remediate a Delegated Action performed in accordance with your instructions and settings.

• Outputs may be wrong. The Service uses large language models. Outputs are generated predictions, may be inaccurate, incomplete or inappropriate to the context, and may misread tone, intent or facts. You are responsible for reviewing Outputs before relying on them, and for the decisions you take — including the decision to let Bella act without review.
• No professional advice. Outputs are not legal, financial, medical, tax or other professional advice, even where they concern such topics.
• Similar outputs. Due to the nature of AI, Outputs may not be unique to you and similar outputs may be generated for other users.
• Early-access features. Features identified as alpha, beta, preview or early access are provided as-is for evaluation, may be modified or withdrawn at any time, and are excluded from any service commitments. Our liability for early-access features is limited to the maximum extent permitted by law, subject always to clause 13.1.

6.1 Your content stays yours. You retain all rights in your User Content. You grant Bell AI a worldwide, non-exclusive, royalty-free licence to host, process, transmit, display and create derivative working data from User Content solely to the extent necessary to provide, secure and support the Service for you, and for no other purpose. This licence ends when the relevant content is deleted under our Privacy Policy.

6.2 Outputs. As between you and Bell AI, you own the Outputs generated for you, and we assign to you any rights we may have in them. You are responsible for your use of Outputs, including ensuring they do not infringe third-party rights.

6.3 Our IP. Bell AI and its licensors own the Service, including all software, models, interfaces, designs and branding. No rights are granted except as expressly stated. You must not copy, modify, reverse engineer, decompile or create derivative works of the Service except as permitted by law that cannot be excluded.

6.4 No training on your content. We do not use User Content, Outputs, or any data obtained from Google or Microsoft APIs to train, develop or improve generalised artificial intelligence or machine-learning models, whether ours or any third party's, and our AI sub-processors are contractually prohibited from doing so. This mirrors and is subject to our Privacy Policy.

6.5 Feedback. If you give us feedback or suggestions, we may use them without restriction or obligation to you. Feedback never includes your User Content.

You must not, and must not use Bella or the Service to:

• send spam, bulk unsolicited email, or any communication in breach of anti-spam and e-marketing laws, including the UK Privacy and Electronic Communications Regulations 2003, the EU ePrivacy rules and the US CAN-SPAM Act;
• send or store content that is unlawful, infringing, defamatory, deceptive, harassing or malicious (including malware or phishing), or impersonate any person other than yourself;
• access another person's mailbox or data without authority, probe or test the vulnerability of the Service, or circumvent its security or usage limits;
• use the Service to develop a competing product, scrape the Service, or extract data or model behaviour by automated means;
• resell, sublicense or provide the Service to third parties except as expressly permitted under a business plan; or
• use the Service in violation of applicable law, including export-control and sanctions laws.

Deliverability protection. Because the Service transmits email, conduct that damages sending reputation harms all users. We may, acting reasonably, throttle, suspend or block sending activity that we believe breaches this clause or threatens the integrity or deliverability of the Service, with notice where practicable.

The Service connects to your email provider (such as Google or Microsoft) and may connect to other third-party services you authorise. Your use of those services is governed by their terms, and we are not responsible for them. Bell AI's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements; our use of Microsoft APIs complies with Microsoft's applicable API terms. If a provider suspends or limits our API access, we may be unable to provide affected features and are not liable for that unavailability, though clause 11 cancellation rights apply if it is material and prolonged.

Our collection and use of personal data is described in our Privacy Policy, which forms part of these Terms. For business customers, our Data Processing Agreement applies to Service Content processed on the organisation's behalf and prevails over this clause in case of conflict.

10.1 Fees. Paid plans, prices and inclusions are described at getbell.ai/#pricing and at checkout. Prices are stated exclusive of VAT.

10.2 Subscriptions and renewal. Subscriptions renew automatically at the end of each billing period at the then-current price unless you cancel before renewal. We will give you at least 30 days' notice of any price increase, which takes effect from your next renewal; if you do not accept it, you may cancel before it applies.

10.3 Trials. Free trials convert to paid subscriptions at the end of the trial unless cancelled. We will state the trial length and conversion terms clearly at sign-up.

10.4 Non-payment. If payment fails, we may retry, downgrade or suspend the Service after notice and a reasonable opportunity to pay.

10.5 Consumer cooling-off. If you are a Consumer in the UK or EU, you have a statutory right to cancel within 14 days of purchase. Because the Service is a digital service that begins immediately, you acknowledge that if you use the Service during the cooling-off period, you will pay for the proportion supplied before cancellation; where you expressly request immediate full performance, your right to cancel may be lost once the service is fully performed. To cancel, contact legal@getbell.ai or use the in-app option.

11.1 By you. You may cancel your subscription at any time, effective at the end of the current billing period. Except where clause 10.5 or 11.3 applies or the law requires otherwise, fees already paid are non-refundable.

11.2 By us. We may suspend or terminate your access: (a) immediately for material breach of clause 7, unlawful use, or risk to the Service or other users; (b) for other material breach not remedied within 14 days of notice; or (c) on at least 30 days' notice if we discontinue the Service, in which case we will refund any prepaid fees for the period after discontinuation.

11.3 Material degradation. If we materially reduce core paid functionality (clause 3) or a prolonged third-party outage (clause 8) prevents core use for more than 14 consecutive days, you may cancel and receive a pro-rata refund of prepaid fees for the unused period.

11.4 Effect. On termination, your licence ends and your data is handled per the Privacy Policy, including the export window and deletion timelines stated there. Clauses 4–6, 12–16 survive termination.

12.1 Our commitment. We will provide the Service with reasonable skill and care.

12.2 Business users. If you are not a Consumer, the Service is otherwise provided "as is" and "as available", and all other warranties, conditions and terms implied by statute or common law (including satisfactory quality, fitness for purpose and non-infringement) are excluded to the fullest extent permitted by law. We do not warrant that the Service will be uninterrupted, error-free or secure, that Outputs will be accurate, or that any email will be delivered, received or read.

12.3 Consumers. If you are a Consumer, nothing in these Terms affects your statutory rights, including under the Consumer Rights Act 2015 that digital content and services be as described, of satisfactory quality and supplied with reasonable care and skill. The disclaimers in clause 12.2 apply to you only to the extent permitted by law.

13.1 What we never exclude. Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any liability that cannot be excluded or limited under applicable law.

13.2 Business users — cap and exclusions. If you are not a Consumer: (a) neither party is liable for loss of profits, revenue, goodwill, anticipated savings, or indirect or consequential loss; (b) we are not liable for loss arising from Delegated Actions performed in accordance with your instructions and settings, from your failure to review Outputs, from your breach of clause 7, or from loss of data you could reasonably have backed up or exported; and (c) each party's total aggregate liability arising out of or in connection with these Terms in any 12-month period is limited to the fees you paid for the Service in that period (or £100 if you paid none).

13.3 Consumers. If you are a Consumer, we are responsible for foreseeable loss or damage caused by our breach of these Terms or our failure to use reasonable care and skill, but we are not responsible for unforeseeable loss, loss caused by your breach of these Terms, or loss connected to a business you carry on. We are not liable for the content of email you (or Bella, on your instruction) choose to send.

If you are not a Consumer, you will indemnify Bell AI against third-party claims, and resulting losses and reasonable costs, arising from: (a) your User Content; (b) your breach of clause 7; or (c) Delegated Actions performed in accordance with your instructions and settings — except in each case to the extent caused by our breach of these Terms or our negligence. We will notify you promptly of any claim and allow you to control its defence, provided you do not settle in a way that admits our fault without our consent.

We may amend these Terms for legal, regulatory, security or product reasons. For material changes we will give you at least 30 days' notice by email or in the Service. If you do not accept a material change, you may cancel before it takes effect and, if you have prepaid, receive a pro-rata refund for the unused period. Continued use after the effective date constitutes acceptance. The version at getbell.ai/terms is the current version.

• Entire agreement. These Terms, the Privacy Policy and (for business customers) any order form and DPA are the entire agreement between us regarding the Service and supersede prior agreements. Neither party relies on any statement not set out in them, but nothing limits liability for fraudulent misrepresentation.
• Assignment. You may not assign these Terms without our consent. We may assign them to an affiliate or in connection with a merger, acquisition or sale of assets, with notice to you.
• Severance and waiver. If any provision is unenforceable it will be modified to the minimum extent necessary or, failing that, severed, without affecting the remainder. A failure to enforce a right is not a waiver of it.
• Third-party rights. A person who is not a party to these Terms has no rights under the Contracts (Rights of Third Parties) Act 1999 to enforce them.
• Force majeure. Neither party is liable for delay or failure caused by events beyond its reasonable control, provided it uses reasonable efforts to mitigate.
• Notices. We will send notices to your account email; you may send notices to legal@getbell.ai and to our registered office.
• Governing law and jurisdiction. These Terms and any dispute or claim (including non-contractual disputes or claims) are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction — except that if you are a Consumer resident in the UK or EU, you benefit from any mandatory protections of the law of your country of residence and may bring proceedings in its courts.

Bell AI Ltd, 128 City Road, London, EC1V 2NX, United Kingdom — legal@getbell.ai.